Mission
At HÄN, our mission is to bridge cultures and promote equality through fashion. Our team, comprised of founders, designers, technologists, and models from diverse backgrounds, is dedicated to creating a brand that represents and resonates with everyone. We embody cultural openness, diversity, and a commitment to fostering unity.
Our culture
Taking root in the celebration of diversity, equality, and creative expression, HÄN’s collaborative culture draws strength from our diverse team members. Our founders, designers, technologists, and models bring unique perspectives from their different cultural backgrounds, fostering innovation and allowing us to create fashion that resonates with a global audience.
Originating in Finland, we strive towards a global brand that is multicultural in its vision and values.
By capitalizing on our unique strengths and addressing competitor weaknesses, HÄN is poised to redefine the fashion landscape. Our multicultural vision, commitment to ethical practices, personalized customer experience, meaningful storytelling, and accessible luxury pieces make us an extraordinarily unique brand that resonates with today’s socially conscious, diverse, and discerning consumers.
Values
High-end fashion should embody high-end values that reflect equality and eliminate any class division, raising the ceiling of public taste.
HÄN’s purpose is to redefine the standards of elegance and dress values within the fashion industry. By elevating public taste and promoting inclusivity, we aspire to make a lasting impact on how people perceive fashion.
Our values revolve around the reinvigoration of diversity and cultural openness within the Finnish business and fashion landscapes. We aim to set global standards for multicultural brands emanating from Finland.
The journey
Throughout the universe, new stars and planets are continuously created. Infinite in number and occasionally similar in shape, they cross each other’s paths while performing their cosmic tasks. New just like a rare piece of jewelry, these stars and planets hijack the lights and dazzles the world with their beauty and value.
In the bustling heart of Helsinki, where tradition and innovation are in harmony with each other, the storyof HÄN began. It was a tale of three individuals, Bilel, Miko, and Tuomas, who brought their unique backgrounds and dreams together to embark on a remarkable journey – the creation of a fashion brand that transcends boundaries and celebrates the diverse tapestry of humanity.
Together, they embarked on their entrepreneurial odyssey, bearing the dream of fashioning a brand that would redefine the industry. They chose a name that encapsulated their vision – HÄN, a Finnish word meaning ‘he’ or ‘she,’ a word that embodies the essence of inclusivity and equality.
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